old testament vol .1
Old Testament
Vol . 1
What happens when an agency refuses to pitch, challenges the gospel of growth, and says “no” more often than “yes”? Old Testament Volume 1 presents a bold and unfiltered voice from inside the agency world, sharing the beliefs, battles, and breakthroughs that shaped one of the industry’s most unconventional approaches to brand strategy.
Drawn from a series of widely read LinkedIn posts that sparked over two million impressions, this first volume captures the foundational thinking behind a model built on credibility, creativity, and commercial impact. From gaining C-suite trust and dismantling the pitch process to rejecting tired agency tropes and obsessing over client outcomes, these writings are both a call to arms and a guide for those who dare to do things differently.
Whether you’re building a brand, running an agency, or questioning the status quo, Old Testament Volume 1 is a manifesto for strategic clarity, creative courage, and doing the hard work that really moves the needle.
Never. Stand. Still.
Brand
Warfare
Brand Warfare offers unconventional answers to these questions. Julian Kynaston’s no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.
From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.
OUTTHINK, NOT OUTSPEND
OUTTHINK, NOT OUTSPEND
meet the
AUTHOR
JULIAN KYNASTON IS AN AWARD-WINNING MARKETING LEADER AND FOUNDER OF PROPAGANDA, THE PIONEERING BRAND CONSULTANCY ASSOCIATION. WITH OVER THIRTY YEARS OF EXPERIENCER, JULIAN HAS DRIVEN TRANSFORMATIVE RESULTS FOR CLIENTS, FOUNDED THE ICONIC ILLAMASQUA BRAND AND HELPED SCALE GHD TO GLOBAL SUCCESS.