What happens when an agency refuses to pitch, demands boardroom access, and challenges the gospel of “best practice”?
Old Testament Volume 2 presents a bold, unfiltered voice from inside the branding world, sharing the beliefs, battles, and breakthroughs that have shaped decades of creative strategy.
Drawn from widely read LinkedIn posts, this second edition goes deeper, tackling AI, visceral branding, strategic discomfort, and the courage to stand for something.
From outthinking competitors to refusing shortcuts and obsessing over client outcomes, these writings are both a guide and a manifesto for anyone building a brand, running an agency, or questioning the status quo.
What happens when an agency refuses to pitch, demands boardroom access, and challenges the gospel of “best practice”?
Old Testament Volume 2 presents a bold, unfiltered voice from inside the branding world, sharing the beliefs, battles, and breakthroughs that have shaped decades of creative strategy.
Drawn from widely read LinkedIn posts, this second edition goes deeper, tackling AI, visceral branding, strategic discomfort, and the courage to stand for something.
From outthinking competitors to refusing shortcuts and obsessing over client outcomes, these writings are both a guide and a manifesto for anyone building a brand, running an agency, or questioning the status quo.
